At the end of September our expert Events team went to Rome to make sure the running of the AkzoNobel Global Marketing Conference 2011 went smoothly. The main aim of the conference was to celebrate the launch of the 'Let's Colour' Brand ID.
After months of planning, agendas, schedules, and design talks, the big set-up weekend finally arrived. The hotel was transformed and branded into a Dulux 'Let's Colour' space, ready for the week.
Finally, it was time for the delegates to arrive. On the schedule for Day 1 was the welcome talk: a look back at the journey of the brand, the objectives for the conference and the agenda, and then a couple of speakers to start the conference off and officially introduce the brand ID launch in more depth.
And here is where the excitement began! Unknown to the delegates, secret dancers had been posing as part of the conference for the day. So when the official dancers came on stage to present the 'flourish'....
...a mini flash mob got the crowd up and dancing along to the specially composed 'Let's Colour' song!
This got the guests excited for the week ahead. But for now...an early night, ready for tomorrow!
Current amount raised for UNICEF through the 'Own a colour' campaign: £73,203.
If you would like to help out please visit http://www.ownacolour.com/ and pledge as much as you can afford to own your very own colour!