Starting off with a wonderful talk by two experts in market segmentation and then another session by a market growth expert, the delegates were in for a fascinating and challenging day. A particular high point was a talk from UNILEVER regarding a case study on Magnum!
After a quick coffee break, guests were put into different colour groups and moved in 30 minute slots to see all the different country representatives. Seven strategies later, guests were moved back into the main room to enjoy a final session about consumer brands.
After a thoroughly eye opening day, delegates were then involved in a team building activity in the city.
A coach and walking tour with added challenges (like getting an ice cream parlour to allow one team member to make and serve an ice cream!) to get to know everyone in the team, ending in a full group dinner was the perfect way to end day 2!
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