LondonLaunch:Live 2011

Happy Monday everyone! Hope you all had a wonderful weekend.

It's all very exciting in the office this week as we prepare for our stand at LondonLaunch:Live 2011! It's going to be a fantastic event at the Saatchi Gallery on Wednesday and Thursday of this week (19th/20th October).

It's always really exciting to be involved in such a technologically advanced show like this:

"There are no stands, but dynamic 'digital canvases™'. There are no show guides or zapper pens, but our new smart phone 'Who's in the room™' app and each gallery represents a geographical location in London, a bit like stepping into our website."

This year there is obviously a lot of excitement surrounding the 2012 Olympics so there is also a "Games Room" where you can gain inspiration for hospitality opportunities and ideas. There will also be an area dedicated to 3D and how to use it affordably and effectively in the events industry.


To view our LondonLaunch profile click here, and anyone attending come visit our stand!

Day 4 and Day 5

The day finally came to officially launch 'Own a Colour'!

The aim of the day was a competitive social networking challenge between different colour teams to see who could:
1. Raise the most money for UNICEF
2. Raise money in the most creative manner

So laptops/iPads/smartphones at the ready and the competitors were off!

It was a buzzing day, wonderfully compered by Stuart Longhurst and our very own MD, Paul Farris, and by the end of the day £50,000+ was raised by the teams!

After lunch, there was a social media panel held by representatives from both Facebook and Google.

And finally it was time for the conference to come to it's finale, the final dinner. A comedy murder mystery, complete with guest stars from within the conference, was a lovely end to the week and left guests wanting to stay on longer.

Friday was the last day, and Juice organised all airport transfers as well as any extra syndicate meetings that were needed before the team flew back home for a well deserved weekend rest!

All in all, the week was a massive success. AkzoNobel loved all the activities that Juice planned for them, all the guests learnt valuable information about Dulux and the new 'Let's Colour' brand ID, and £50,000 was raised for UNICEF!

So a big thank you to all who came, helped out, and joined in, from Juice.




Amount raised for UNICEF to date: £77,436

Day 3

Wednesday in Rome was the Innovation Fair!

Guests spent the morning moving round seven different areas of expertise such as interiors, packaging and digital, to talk to specialists and gain a better understanding of the Dulux brand and job roles within the company.

Guests were able to have one on one time with the specialists, ask any questions and try out any new technology being used by the company.

After lunch, a full group session with speakers to engage the guests and talk about what they had learnt that morning. 

Talks about the future, what delegates would be doing differently in 2012, and an hour session on sustainability within changing markets followed, carrying on the education of the Dulux brand for the delegates.

At the end of a long and info-filled day, Juice organised another team building activity themed around Rome: Gladiators! Guests were met by Ali G (...maybe not the real thing!) after being shown the hilarious "ice cream glove" sketch as an example of innovative ideas and were transported back to ancient Rome!

Dressed up in toga's down at the beach, the different colour teams competed in a series of ancient Rome challenges such as javelin and Roman numeral puzzles, ending in team on team gladiator fights (controlled of course!) to find out who the ultimate winners were.

After the Gladiator event, the teams were taken back for a meal on site where the conference came to it's exciting peak: 'Own a Colour'.

A video of Roger Moore set the scene as guests were introduced to the new charity concept by UNICEF. Fully briefed and ready for the next day's social networking event for the official launch of 'Own a Colour', our very excited guests then headed off to bed.

Day 2

"Market Activation Day" was all about the different countries involved with the 'Let's Colour' launch.

Starting off with a wonderful talk by two experts in market segmentation and then another session by a market growth expert, the delegates were in for a fascinating and challenging day. A particular high point was a talk from UNILEVER regarding a case study on Magnum!

After a quick coffee break, guests were put into different colour groups and moved in 30 minute slots to see all the different country representatives. Seven strategies later, guests were moved back into the main room to enjoy a final session about consumer brands. 

After a thoroughly eye opening day, delegates were then involved in a team building activity in the city. 

A coach and walking tour with added challenges (like getting an ice cream parlour to allow one team member to make and serve an ice cream!) to get to know everyone in the team, ending in a full group dinner was the perfect way to end day 2!

The beginning of a very busy week.

At the end of September our expert Events team went to Rome to make sure the running of the AkzoNobel Global Marketing Conference 2011 went smoothly. The main aim of the conference was to celebrate the launch of the 'Let's Colour' Brand ID.

After months of planning, agendas, schedules, and design talks, the big set-up weekend finally arrived. The hotel was transformed and branded into a Dulux 'Let's Colour' space, ready for the week.

Finally, it was time for the delegates to arrive. On the schedule for Day 1 was the welcome talk: a look back at the journey of the brand, the objectives for the conference and the agenda, and then a couple of speakers to start the conference off and officially introduce the brand ID launch in more depth.

And here is where the excitement began! Unknown to the delegates, secret dancers had been posing as part of the conference for the day. So when the official dancers came on stage to present the 'flourish'....

...a mini flash mob got the crowd up and dancing along to the specially composed 'Let's Colour' song!

This got the guests excited for the week ahead. But for now...an early night, ready for tomorrow!

Current amount raised for UNICEF through the 'Own a colour' campaign: £73,203. 

If you would like to help out please visit http://www.ownacolour.com/ and pledge as much as you can afford to own your very own colour!

CIT Awards

As a little end of week treat, Juice is proud to say that we have been nominated for a C&IT Excellence Award! 


We have been short-listed for the 'AkzoNobel UK Conference' in the category 'Domestic Conference'. The winners are to be announced at an Awards Ceremony on Novemeber 4th so we will keep you updated - fingers crossed everyone!