Day 3

Wednesday in Rome was the Innovation Fair!

Guests spent the morning moving round seven different areas of expertise such as interiors, packaging and digital, to talk to specialists and gain a better understanding of the Dulux brand and job roles within the company.

Guests were able to have one on one time with the specialists, ask any questions and try out any new technology being used by the company.

After lunch, a full group session with speakers to engage the guests and talk about what they had learnt that morning. 

Talks about the future, what delegates would be doing differently in 2012, and an hour session on sustainability within changing markets followed, carrying on the education of the Dulux brand for the delegates.

At the end of a long and info-filled day, Juice organised another team building activity themed around Rome: Gladiators! Guests were met by Ali G (...maybe not the real thing!) after being shown the hilarious "ice cream glove" sketch as an example of innovative ideas and were transported back to ancient Rome!

Dressed up in toga's down at the beach, the different colour teams competed in a series of ancient Rome challenges such as javelin and Roman numeral puzzles, ending in team on team gladiator fights (controlled of course!) to find out who the ultimate winners were.

After the Gladiator event, the teams were taken back for a meal on site where the conference came to it's exciting peak: 'Own a Colour'.

A video of Roger Moore set the scene as guests were introduced to the new charity concept by UNICEF. Fully briefed and ready for the next day's social networking event for the official launch of 'Own a Colour', our very excited guests then headed off to bed.